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We've often said that showing the right paywall at the right time is paramount to maximizing conversions. That's why Superwall makes it easy to show a paywall tailored towards a specific action.
Another similar (and effective) strategy is to highlight the specific feature someone tried to access when they triggered a paywall. Since they already expressed interest in trying to use it, now is the time to sell it. To do that, here's a technique you can try:
Using our custom placement parameters, you can specify which feature they tried to use.
Then, in your paywall, you can access it as a paywall variable.
Finally, you can dynamically change the content on your paywall based on it.
TL;DR: Using the same paywall, you can change content to promote the feature they wanted to use. You don't have to create a specific paywall for each one.
Example
In my soccer app, the team size toggle is a pro feature. When a free user taps on it, I show my basic paywall:
We can do better, though. Using a custom placement, I'll instead show the same paywall but I'll put more of an emphasis on the team size toggle. When I register this placement, I'll pass in a placement parameter now, too:
// I'll go from this...
Superwall.shared.register(event: "teamSizeToggle") {
court.teamCount = selectedSize
}
// To this...
Superwall.shared.register(event: "teamSizeToggle",
params:["selectedFeature":"teamSize"]) {
court.teamCount = selectedSize
}
swift
Next, I'll make sure I can check that variable in the paywall editor. To do that, I'll open the Variables tab on the sidebar, and add it:
Then, I'll check for that value in the paywall editor by using a dynamic value. A good place to start would be text, so I'll change the copy here based on if I passed in something for selectedFeature. I'll select it, click the gear and choose "Dynamic Value":
That brings up the dynamic value editor, where I can use the placement parameter. If it's empty, I'll just keep the same copy I already was using. This is perfect, because now this paywall works as a "basic"/post-onboarding paywall, and for more focused situations like this where we emphasize a particular feature:
Now, my paywall can switch out the copy (or anything else using the same technique) by looking at the value of selectedFeature. This helps me create a more natural sales pitch, since the user will be prompted to buy exactly what they were trying to use.
I went ahead and made a few more tweaks to the images and header text for the team size toggle feature. Now, check out the difference. When the user taps on the team size buttons, they'll see my paywall tailored exactly for that feature:
Try it today
As you can see, with Superwall you can do this easily — all within a single paywall. You don’t need to create a separate paywall for each feature (unless you want to!). Instead, you can leverage placement parameters. Just pass one in your register calls, and then check for it in Superwall's paywall editor. As they say, it's that easy.
As always, if you have the Superwall SDK installed — you can try this out today. If you need help getting started, check out our integration guide here. Remember, Superwall is free to get started with, so why not give it spin today?
